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Pizza Hut

 

A LOVELY WAY TO GATHER FAMILY OR FRIENDS

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PH+ by Pizza Hut 

 

USER INTERFACE

ILLUSTRATION

USER INTERACTION

ON/OFFLINE UXD

Deliver a digital experience that fuses dining and brand experience. The goal is to produce one seamless online and offline journey to customers, anticipating their needs and maximising their affinity to the brand.

A fun, playful graphic direction that creates a friendly and welcoming feeling to speak to PizzaHut consumers of Chinese families and young adults.

 
 
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A series of features were created in order to offer a seamless experience. A "bell" button was introduced to the app, giving the customers a tool to interact with a waiter when having a in-store experience.

 
 
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An icon set was exclusive crafted for this identity. Goofy and colourful, the icons carry the simplicity of the app and the empathy that wins a smile form the customer.  

 
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