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SmartBuyGlasses Rebranding
BRANDING
ART DIRECTION
PACKAGING
As a strong player in the spectacles market, SmartBuyGlasses went through a rebrand. The process started off by giving the unique SmartBuyGlasses icon, an open window with sunglasses, a new role: being omnipresent.
SmartBuyGlasses has also a strong element that has been carried out throughout the years: the orange colour. A primary, eye-catching, warm, creative-inspiring colour that plays a crucial role in standing out from competitors, becoming totally unique to the company.
